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Provides a complete introduction to the important principles underlying the subject area using a flexible managerial perspective
Business analysis frameworks
offers useful and practical guidance for a predictive approach to project management practices
This fourth edition has been updated throughout
you'll also sidestep the need to unlearn all the bad parts
Foundations of Marketing Purchasing Provides a complete introduction toIntroduce your students to the key decision areas in marketing practice today with the most current principles of marketing text Pride Ferrells FOUNDATIONS OF MARKETING 9E. The authors apply their personal teaching experiences to provide engaging, updated content that blends a clear presentation of fundamental principles with discussions of the latest, emerging topics influencing marketing today. New content addresses marketing research, analytics,
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