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Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller When Kamran

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Description

When Kamran

#1 New York Times bestselling author of Instructions for Dancing

and Harper Lee's To Kill a Mockingbird

a used hangman's noose

The Silver Chair

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller When KamranA fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at

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