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Brand Global, Adapt Local: How to Build Brand Value Across Cultures TC_Bestseller in alternating chapters

SKU 47134889474
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USD38.99 USD80.99

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Description

in alternating chapters

Alexis Fox had been living a double life

More than a thriller

Complete with thought-provoking writing prompts and meditations on how to discover who we really are and nourish our self-worth

Reading Riddles as an essay film

Brand Global, Adapt Local: How to Build Brand Value Across Cultures TC_Bestseller in alternating chaptersHow can you scale a brand globally while staying true to its core? Brand Global, Adapt Local is a practical guide for midcareer marketing professionals who want to develop strategies that deliver impact in diverse markets. Written by global brand experts Katherine Melchior Ray and Nataly Kelly, it shares proven frameworks, examples, and actionable tools from worldleading companies including Nike, LVMH, Nestl, Shiseido, Natura, and Marriott. By

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