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Utilizing the financial rewards of The Green Frog
a colorful large format folder that was distributed during 1932 to promote the New Haven's dining car service
Streamlined both for aesthetic reasons and for efficiency – the distinctive shape also reduced air resistance
It served 1926 champagnes for $7 a bottle
as Clark said later
John Held Jr New Haven Railroad "Speaking of Food" 1932 Boeing Utilizing the financial rewards ofJohn Held, Jr. (1889 1958) was one of America's most famous illustrators. His stylized cartoon figures, particularly his scrawny "flapper" women, are considered by many people to exemplify the spirit of the so called "Roaring 20s". Although Held is best known for the covers he did for the New Yorker magazine during the 1920s and 1930s, he also did a lot of advertising work for the New Haven Railroad during the same period. John Held Jr. provided all
