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The Storyteller's Advantage: How Powerful Narratives Make Businesses Thrive Tots_Gift_Guide where they are free fromA practical guide to unlocking the secrets of great storytelling that will give any business leader an edge against the competition Winner of the Porchlight Business Book Award for Innovation & Creativity For decades, the business world has been content with leaders who drive profits and make strategic decisions. But in todays ultracompetitive world, that is simply not enough. The ability to tell a compelling story about your product or service is no