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Porter introduces one of the most powerful competitive tools yet his three generic strategies -- lowest cost
New York Times bestselling author of The Revenge of Geography “Compelling
In the highly anticipated Thinking
the number of schools using the book has increased every semester
Conceived as one of Graham Greene's 'entertainments
The Tipping Point : How Little Things Can Make a Big Difference Philip K. Howard Porter introduces one of theThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,
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