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he reveals unexpected insights including: * Why giving people more choice might make them less happy * Why telling people they 'should' do something makes them less likely to do it * Why offering something for free makes it less desirable * When 1 is more persuasive than 50 Revealing the secrets behind effortlessly winning trust and support
Are you tired of being you
the capital
he discovers the best-kept secret about Minecraft
bestselling author of 'In the Heart of the Sea'
Contagious: Why Things Catch On Condition:Like New he reveals unexpected insights including:Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. Its more influential than advertising and far more effective. Can you create word of mouth for your product or idea?
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