Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies Difference Engine They shuffle like crossfaded tracks

They shuffle like crossfaded tracks through changing cities

Christakis explores what it means to live in a time of plague—an experience that is paradoxically uncommon to the vast majority of humans who are alive

or forests lush with parrots that call through air thick with warmth

poets look anew at ordinary and universal moments

Cordelia hopes to forget her sorrows in the city’s glittering nightlife

Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies Difference Engine They shuffle like crossfaded tracksThis volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch points. In crafting the experience, not only physical and digital touch points will be considered but also human touch points. However, crafting is not enough if the execution is not well engineered. This book explores how fashion and luxury organizations are usually divided