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A ground-breaking book that sets out to demonstrate that Japanese is “simple
But instead of looking back
" Dick Masterson has compiled a Magnum-size list of the ways men are better than women
The crew of the Pequod are also after as much sperm oil as their ship can carry
the editorial director of Feministing
What Sticks : Why Most Advertising Fails and How to Guarantee Yours Succeeds Condition:Very Good A ground-breaking book that setsWhat Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that Half the money I spend on advertising is wasted; the trouble is, I don't know which half. However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112
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