Competitive Advantage: Creating and Sustaining Superior Performance Condition:Like New Whereas most books on branding

Whereas most books on branding are weighted toward either a strategic or creative approach

Award-winning photographer Annie Griffiths culled the images to reflect the many variations on the universal theme of beauty

talks candidly about his encounters with officialdom

and sacrificial

"The Spanish Civil War"

Competitive Advantage: Creating and Sustaining Superior Performance Condition:Like New Whereas most books on brandingThe essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of