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Bill Graham
Dan Harris knew he had to make some changes
Tender and funny
What if a teacher could design a lesson that he knew his students would remember twenty years later
And her brutal
Consumer Behaviour Jin Yong Bill GrahamSuitable for undergraduate or graduate courses in consumer behaviour. This most popular Australian undergraduate Consumer Behaviour text has been updated. The second edition takes account of high quality and insightful research from our region available through bodies such as ANZMAC and its Australasian Marketing Journal. New consumer data generated by the growth in market research and data mining has been included while older and outdated material
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