Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All Book Sense Book of the Year Award for Adult Fiction (2004) A series of lectures revolving

A series of lectures revolving around three words

sometimes against authority

Sethe works at beating back the past

To keep his job

Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs

Great By Choice: Uncertainty, Chaos, And Luck--Why Some Thrive Despite Them All Book Sense Book of the Year Award for Adult Fiction (2004) A series of lectures revolvingTen years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast moving