Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin Leri Price if Essie hadn't written that

if Essie hadn't written that letter - the one that only her best friend was meant to see - then she'd still be living like an actual proper grown-up

Her thirty-two-year-old twins are having career meltdowns

it isn't even your circumstances that are blocking your ability to thrive

America never dreamed she would find herself anywhere close to the crown--or to Prince Maxon's heart

so why be a clone of any of them

Never Mind the Sizzle - Where's the Sausage? Branding Based on Substance Not Spin Leri Price if Essie hadn't written thatAre you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage. com!