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Creative Advertising : Ideas and Techniques from the World's Best Campaigns Arrow Books Ltd Kim Jong Eun

SKU 23571313253
4.4
USD22.65 USD47.65

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Kim Jong Eun

He questions if they know enough about him as a person

who read the future in the city’s entrails

The Covid-19 pandemic has brought about a profound impact on the psychological well-beings of people of all ages

Written in a prose of almost biblical simplicity and beauty

Creative Advertising : Ideas and Techniques from the World's Best Campaigns Arrow Books Ltd Kim Jong EunWhat makes an advertisement hard hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the

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