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Author: David Levi Strauss
suspicion and fear are growing
unmarked oversized hardcover
The text itself is grounded in the theory of the field
serious or sensitive have been overlooked
Marketing Channels: A Management View Parenthood Author: David Levi StraussMarketing Channels: A Management View provides a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio cultural, and technological changes that have taken place within the industry.
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